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Social Media in the Legal Sector


£125.00


Practice management


In stock


17 December 2013


Law Society Publishing


9781907698729


Paperback
92 pages

Social Media in the Legal Sector
Special Report

Nathan Smith

Overview

The use of social media has expanded rapidly and changed the way people communicate, engage and collaborate. Law firms and individual lawyers are rapidly catching up with a proliferation of law blogs - or 'blawgs' - and networking sites, particularly LinkedIn. The potential of these media for law firms, particularly in reputation management and marketing, is immense.

The key benefits of this timely special report are:

  • solicitor friendly guidelines on making the best use of social media across business functions including marketing, communications, PR, recruitment and HR
  • analysis based on extensive interviews with solicitors and marketing staff at prominent law firms
  • a guide to best practice in key social media platforms such as Facebook, Twitter and LinkedIn
  • practical instructions on writing a successful and productive blog
  • dedicated LinkedIn support and resource group unique to those who purchase the book.


Contents

1. Evolution, not evolution: how social media is just the latest in the long history of law firms embracing marketing
2. Get ready to be social
3. Using social media as a business development tool: a how-to for the as yet uninitiated
4. Personal brands and social media: a how-to guide
5. Legal recruiting: a different kind of social climbing
6. Why blog?... Because content is king
7. LinkedIn for lawyers: getting the most out of the 'social network for professionals'
8. Best practice guide to using Twitter in the legal sector
9. Best practice guide to using Facebook in the legal sector
10. Email newsletters for lawyers: the easy way to share your knowledge capital
11. You too can YouTube
12. Take a gander at Google+
13. A quick click to Flickr
14. New on the Vine
15. Case studies.

About the Author

Nathan Smithis the managing director of Manchester-based social PR agency Smith & Smith PR. Nathan has produced successful social media campaigns and delivered training to organisations including The Institute of Directors, Microsoft and HSBC. Nathan has also delivered a number of presentations/ seminars to representatives of top 100 firms in London and elsewhere.