This website works best using cookies. Please allow our site to use cookies.
More Info

Please be informed that if you have visited this site before from this browser, with cookies enabled in browser settings, then some of the cookies from this site might be stored in your browser. Please use the browser tools if you wish to delete them. The following cookies are being used in the site.
This cookie is placed if you click the Allow button above. It tells us that you have given your consent to the use of cookies on our site and stops this message from displaying.

Cookies used: allowCookies
These cookies allow us to count page visits and traffic sources so that the performance of the site can be measured and improved, using a service provided by Google Analytics.

Cookies used: __utma, __utmb, __utmc, __utmz
These cookies are used to enable the core site to function. Some of these may have been set when you opened the site. They do not contain any personal information.

Cookies used: JSESSIONID, X-Mapping-kcepobcd, SecureSessionToken

Advanced Search

My Basket

Your basket is empty



Free Publicity Materials

DAC User Tested Logo
Smarter Legal Marketing


Practice management

In stock

30 September 2018

The Law Society


234 x 156 mm
128 pages

Smarter Legal Marketing
Practical Strategies for the Busy Lawyer

Rachel Brushfield


This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success.

It provides step-by-step guidance to help you to understand and overcome any misperceptions about marketing, manage your time to fit marketing into your busy schedule, understand and build your personal brand, and achieve excellent results. 

The book covers:

  • What marketing is
  • Why it is essential to put yourself in your clients’ shoes
  • The importance of having a personal brand
  • How to make networking work for you
  • What blocks lawyers have about marketing and how to overcome them
  • How to fit marketing into your hectic schedule, without ruining your work-life balance, and manage it expediently
  • How LinkedIn can help you to create visibility online and build your reputation
  • How content marketing fits with your overall marketing strategy and plan.

Written by an experienced mentor and coach, with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times and more competition. It is designed to help you to develop the marketing skills, knowledge and practical ‘how-tos’ that lawyers need to master today more than ever before, whatever your level or specialism. 


Foreword 1. Marketing: 2. Clients; 3. Brand: 4. Blocks about marketing: 5. Networking: 6. Time management: 7. Social Media - LinkedIn: 8. Content marketing. All chapters have action planning to embed learning and for your continuing competence.

About the Author

Rachel Brushfield is The Talent Liberator and is the founder of Energise – The Talent Liberation Company.

Rachel helps lawyers to overcome their actual and perceived blocks about marketing themselves to create/enhance professional and career success. She has over 30 years’ experience including 17 years’ focus on the legal profession. Her career heritage is in marketing and brand strategy and communications outside the law, so providing fresh insights and tools for lawyers.

Her approach combines an in-depth understanding of lawyers’ dislike of marketing themselves, plus practical bespoke methods to help lawyers to master self-marketing expediently whatever their level, gaining career and professional success and enhanced confidence and self-belief.