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Free Publicity Materials

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Finance Foundation Toolkit


Finance and accounting

In stock

31 May 2012

Ecademy Press Ltd

Paperback + CD-ROM

Finance Foundation Toolkit
1st edition

Kelly Clifford


You must be on top of your numbers if your business stands any chance of reaching its fullest potential but 80% of business owners ignore this and ultimately fail.

So, we've created a seven-module toolkit to help you get up to speed on the seven key finance areas that you need to understand to avoid making many of the common mistakes made in business.

The seven modules that this comprehensive toolkit contains are:

  • Understanding Your Balance Sheet
  • Understanding Your Profit and Loss Statement
  • Managing Your Cash Flow
  • Profitable Pricing
  • Breakeven Analysis
  • Business Planning
  • Budgets

Each module is supported by video content and includes a comprehensive workbook with case studies, worked solutions and a CD of 35 tools and templates to help you in your business.


"Excellent for getting to grips with the basics. It is simple to understand and contains loads of tips that you can actually implement and feel back in control of the financial side of your business. Thanks very much for an essential toolkit."

Dee Wood?- Director,

"The toolkit gave me the confidence to pay more attention to the financial side of my business. It contained great knowledge which we will apply right away to get the basics right."

Amie Samba - CEO, Run Fun Starz Ltd


Module 1 - Understanding Your Balance Sheet
Module 2 - Understanding Your Profit and Loss Statement
Module 3 - Managing Your Cash Flow
Module 4 - Profitable Pricing
Module 5 - Breakeven Analysis
Module 6 - Business Planning
Module 7 - Budgets
Closing Remarks
Module Worked Solutions

About the Author

Kelly is a qualified accountant with over twelve years' working experience, predominantly in the UK, with the latter years at Finance Director level. His experience extends across industries and businesses of varying sizes - ranging from smaller enterprises through to the $3 billion fund of a listed company. Kelly is really passionate about helping small business owners be as profitable as they can be, so he has taken all of the experiences and the things he has learned throughout his career to date to write this guide. He resigned by choice from his well-paid job as a Finance Director - in the middle of arguably the worst recession in living memory - to set up his company Profit in Focus so he can provide the vital tools, insights and resources that business owners need to transform the profits of their business. Profit in Focus is a real, honest and genuine reflection of his open attitude to business, which is one of professional integrity, commitment and always seeking out opportunities for mutual benefit. Kelly is known for helping small businesses to accelerate their profit growth rapidly and his mission is to leave his clients and the people he helps feeling richer for the experience.