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Law Firm Marketing Toolkit

The Law Society
Availability: Published

This toolkit offers practical advice and user-friendly templates to make the services your firm offers more attractive to more clients, more often. It is specifically designed for solicitors not marketeers.

In an increasingly crowded legal marketplace law firms need to expand their services to existing clients and attract new business. The toolkit spells out the steps you can take now. You will find sample forms, checklists, example letters and policies for you to use right away. Your firm needs straightforward, practical information and this is exactly what you will find in this toolkit. It includes:

  • SWOT, PESTLE and the six 'Ps' analysis forms
  • professional contact registration checklist and letter
  • selling more services to existing clients example letter and forms
  • new clients sample letter and forms
  • the three tiers of promotion checklist
  • newsletter template
  • website and social media policies
  • advertising, sponsorship, press and PR promotions audit.

Further chapters deal with the elderly client sector, the personal touch and networking. A useful appendix contains information on Law Society accreditation schemes and illustrates how they can help you to market your services.


  1. 1. Understanding the benefits your practice gives your clients
  2. 2. Tools to help you prepare to market your practice
  3. 3. Your staff as a marketing resource
  4. 4. Selling more to existing clients
  5. 5. Selling to new clients
  6. 6. Developing and using a professional contact register (PCR)
  7. 7. The three tiers of promotion
  8. 8. Your firm's brand
  9. 9. Your website and marketing using social media
  10. 10. How newsletters can work for your firm
  11. 11. How a literature kit can work for your firm
  12. 12. How client registration can work for your firm
  13. 13.Serving the elderly client market
  14. 14. Advertising, sponsorship, press and public relations
  15. 15. The personal touch: personal selling and networking
  16. Appendices.




Practice management


June 2013


Law Society




Paperback + CD
152 Pages